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My Client is a global financial services band with an excellent reputation for developing their employees and offering international transfers. They are currently looking to recruit an experienced Data Driven Marketing Campaign Manager to join this dynamic and vibrant team working in an end to end campaign best practice environment.
The responsibilities of the role will cover
- Engaging and building relationships with key stakeholders from marketing and product teams. Developing an understanding and consulting around the requirements of their direct marketing requirements
- Performing the pre analysis of the campaign that may include campaign sizing, the set up of control groups, ROI estimation, Test-observe-learn plans.
- Building, automating and executing campaigns within a state of the art technical environment utilizing the, SAS Base, SAS Enterprise Guide and Oracle SQL environment.
- Performing the post campaign analysis or PIR (post implementation review) of the campaign which should include analysis of performance against a control group, a or b testing, ROI calculations, and individual segment performance.
- Collate the campaign results in Excel Spreadsheets or PowerPoint slides and deliver/present back to stakeholders
The successful applicant will come from a proven background working in a data driven analytics environment, where delivering strategic insights from large data sets
- Strong stakeholder engagement experience with the ability to build strong relationships while managing expectations in a fast past environment.
- Any exposure to working in a campaign best practice environment will prove highly advantageous (i.e. utilizing methodologies listed above)
- Technical skills within SQL (Teradata, Oracle, SQL Server etc), SAS, Excel/Access along with campaign management tools such as Teradata CRM (TCRM, TCM5, TRM6 etc), Unica, Chordiant, Alterian etc
To apply for this position please send your resume to ben.cann@apexrs.com.au
With over six years experience recruiting for the analytics community if this role doesn't match your profile I am still keen to review your resume and discuss alternative opportunities with the analytics space. Key skills recruited generally lie within Insight, Analytics and Modeling within Marketing, Customer, Risk, Fraud and Web Analytics utilising SAS and SQL (Teradata, Oracle, SQL Server etc), Excel/Access, VBA and PowerPoint